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Archetype Action Plan
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The Magician
From dreams to reality! Everything about your brand inspires awe and enables personal transformation.
From dreams to reality! Everything about your brand inspires awe and enables personal transformation.
The Magician brand archetype is characterized by its charismatic, clever, & transformative nature.
Companies with this archetype focus on making dreams come true, often through awe-inspiring and transformational experiences. The Magician archetype takes the mundane “here and now” and promises that it can cast a spell (figuratively speaking) that will transform it to perfection before your very eyes. These brands appeal to customers who are bored or discouraged with the sub-par status quo and are longing for wonder, enchantment, and personal change.
In their messaging, Magician brands emphasize their ability to manifest desires into reality, offering products and services that take customers on a captivating and seemingly magical journey.
They evoke feelings of mystery, enchantment, and endless possibilities in their visual design and communication.
Popular Magician Archetype Brands
The Magician Archetype in Ten Words
Enchantment
Transformation
Charismatic
Awe-inspiring
Visionary
Alchemy
Miraculous
Imaginative
Rebirth
Metamorphasis
Digging Deeper Into the Magician Archetype
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Customers perceive Magician brands as powerful catalysts for change, offering products and services that inspire awe and enable personal transformation. They trust these companies to take them on enchanting journeys and provide extraordinary experiences. Customers choose Magician brands because they seek wonder, mysticism, and the ability to manifest their dreams into reality. The allure of these brands lies in their mysterious, sometimes otherworldly nature, which captivates and entices customers.
To embody the Magician archetype, a company’s visual branding should incorporate elements of mystery, enchantment, and otherworldly power. Colors such as purple, deep blue, red, black or dark gray, and white can be used to represent power, mystery, and balance respectively. Color gradients are powerful visual backdrops for the Magician brand archetype as well. Textures, materials, and imagery that evoke feelings of mysticism, magic, and wonder should be used in conjunction with enchanting, mysterious, and captivating fonts like Abril Fatface, Playfair Display, and Baskerville. Script fonts with an element of mystery and movement are quite effective, also.
When designing a logo for the Magician brand archetype, consider using captivating shapes, dimensions, and colors that evoke mystery, enchantment, and transformation. Elements such as curves, spirals, stars and symbols representing mystical power can be incorporated. Select a font that complements the magical nature of the brand, and use colors like purple, dark blue, red, black or dark gray, and white to convey a sense of power, mystery, and balance. The logo should evoke a mood of wonder, intuition, and magical transformation.
Magician brands should communicate with their customers using language that is alluring and compels them to allow the brand to change them. Identify where the customer is now, but focus most of your words and messaging on casting vision for the intoxicatingly wonderful future that awaits them. Use vivid and enchanting storytelling to captivate the audience as well as before and after photos where appropriate. Quick transformation is important for your brand… the Magician archetype is about easy and extraordinary outcomes.
What Does the Magician Archetype Say?
When communicating with the Magician archetype, brands should cast vision for the incredible results that can be delivered quickly and easily to customers when they interact with the Magician branded company. It’s all about personal empowerment and transformation. Going from the mundane to the extraordinary with as few steps as possible. Here are some examples of phrases that you may hear a Magician using in their communication:
- Unlock the magic within.
- Experience the extraordinary.
- Transform your reality.
- You can create a life you love.
- Unleash your inner power.
- You won't believe your eyes.
- This can be your transformation.
- You can re-shape your destiny.
- Imagine, innovate, inspire.
- Transform yourself.
Mastering the Magician Archetype on Social Media
It’s crucial that you stay true to your archetype while communicating with your audience on social media. Incongruence with your archetype will not only confuse your potential customers but can cause them to either ignore or even rebel against your brand. Stay true to who you are!
Here are some examples of how you can generate content on your social media channels while living out your very alluring Magician archetype:
- Share captivating before-and-after transformation stories featuring your products or services.
- Post mesmerizing visuals that showcase the magical aspects of your brand.
- Create engaging, interactive content that encourages users to unlock hidden mysteries.
- Showcase customer testimonials that highlight the transformative power of your products or services.
- Use Instagram Reels or TikTok videos to demonstrate the enchanting aspects of your offerings.
- Share inspirational quotes or messages that resonate with the Magician archetype.
- Partner with influencers who embody the spirit of transformation and mysticism.
- Host live events or webinars that explore the magical, otherworldly aspects of your brand.
- Create and share captivating stories or mythologies about your brand's origins or inspiration.
- Use visually appealing and interactive content, such as polls or quizzes, to engage with your audience and encourage them to embrace their inner Magician.
Take Action Now!
1.
Brand Reflection
After reading your Archetype Action Plan, self-evaluate how closely aligned your business currently is to your brand identity. What steps you could easily take now to improve this even more?
2.
Mindset Reset
Now that you’re more aware of your business’s brand archetype and have some ideas in place for improved alignment, watch the “Small Business Mindset Reset” training video get ideas of exactly how you can implement these into your business.
3.
Consultation Call
Hiring team members with the most talent and highest work-ethic is the key to smooth business operations and long-term success. At MasterBrand Studio, we would appreciate the opportunity to speak on the phone for 20 minutes about your business’s needs and how we may be able to help with our “done-for-you” solutions. Click below to schedule a phone call.
The Magician Archetype is YOUR Key To Transforming Your Business!
Your brand archetype, the Magician, will be a powerful tool when you fully embrace its enchanting and transformative nature!
Don’t hold back with your hypnotic and vision-casting messaging! Paint a picture of the beautiful, much-desired new reality that your customers want and communicate that you can deliver it to them quickly and easily.
When you do this, your customers will be drawn to your brand’s ability to inspire wonder, mysticism, and personal growth. They want to change, to be freed from where they are now so they can experience the vision they have of a new future that is currently out of reach… but they need a Magician like you to show them how. By focusing on the extraordinary and magical aspects of your products or services, you can create a captivating experience that truly resonates with your target audience and inspires them to take action and engage with your brand.
You will find that when you authentically embody the Magician archetype in your branding, messaging, and communication, your customers will be more engaged, loyal, and inspired. Embrace your brand’s mystical power and unlock the infinite possibilities that await!
We help small businesses get more customers. Attract & engage loyal patrons with a done-for-you strategic online presence.
MasterBrand Studio will craft a customized brand and online presence for your company! Schedule a free consultation now.
We help small businesses get more customers. Attract & engage loyal patrons with a done-for-you strategic online presence.
MasterBrand Studio will craft a customized brand and online presence for your company! Schedule a free consultation now.
We help small businesses get more customers. Attract & engage loyal patrons with a done-for-you strategic online presence.
MasterBrand Studio will craft a customized brand and online presence for your company! Schedule a free consultation now.
Explore All Brand Archetypes
Explore All Brand Archetypes
