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Archetype Action Plan
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The Hero
Your brand symbolizes triumph over any adversity. You strengthen, inspire, & unleash others to overcome and achieve. Second place is not good enough. Your brand says: “Rise up! This is your moment and you were meant for more!”
The Hero brand archetype is characterized by courage, self-sacrifice, and achievement in the face of adversity.
Heroes triumph over challenges and are admired for their self-sacrifice, stamina, and courage.
The Hero desires mastery and strives to be stronger and better. Hero brands benefit from inspiring messaging that taps into their customers’ ambitions and helps them take action.
Brands with the Hero archetype should emphasize strength, determination, and the ability to overcome challenges. Customers perceive Hero brands as strong, courageous, and inspiring.
Popular Hero Archetype Brands
The Hero Archetype in Ten Words
Courage
Confidence
Achievement
Honorable
Strength
Determination
Triumph
Empowerment
Inspiration
Protector
Digging Deeper Into the Hero Archetype
Customers perceive Hero brands as strong, courageous, and inspiring. They trust Hero brands to provide them with the tools they need to overcome challenges and achieve their goals. Customers are drawn to Hero brands because they see them as a source of empowerment and inspiration. They want to be associated with the brand’s values of courage, self-sacrifice, and determination. Customers who align with the Hero archetype seek to achieve personal mastery and transformation, and they trust Hero brands to help them achieve their goals.
Customers perceive Hero brands as strong, courageous, and inspiring. They trust Hero brands to provide them with the tools they need to overcome challenges and achieve their goals. Customers are drawn to Hero brands because they see them as a source of empowerment and inspiration. They want to be associated with the brand’s values of courage, self-sacrifice, and determination. Customers who align with the Hero archetype seek to achieve personal mastery and transformation, and they trust Hero brands to help them achieve their goals.
Hero brands should use visual elements that reflect strength, courage, and triumph over adversity. The color scheme should include red, orange, yellow, and black or dark gray. Fonts should be bold, strong, and powerful, such as Impact, Helvetica, and Bebas Neue. Imagery should depict characters or scenes that embody strength and courage, such as athletes overcoming adversity, soldiers in battle, or firefighters rescuing people from a burning building.
A logo for a Hero brand should incorporate elements that reflect strength, courage, and triumph over adversity. The logo could feature an image of a heroic figure, such as a warrior or athlete, in action, or an emblem that symbolizes the brand’s values, such as a shield or a crown. The font should be bold and powerful, with suggested typefaces such as Impact or Bebas Neue. The color scheme should include orange, red, yellow, and black or dark gray.
Brands with the Hero archetype should communicate with their customers in a way that empowers. Communication should focus on inspiring customers to pursue their goals and achieve their own personal transformation. Brands should use high-achievers as the face of their brand, such as athletes or other successful individuals, to inspire customers to take action. Communication should emphasize themes of determination, triumph, and personal growth.
What Does the Hero Archetype Say?
When communicating with the Hero archetype, brands should emphasize strength, courage, and the ability to overcome challenges, inspiring and empowering customers to pursue their goals and achieve personal transformation. Caution should be taken not to come across as overly aggressive or to exploit people’s emotions, as this may alienate customers and damage the brand’s reputation. Here are some examples of phrases that you may hear a Hero using in their communication:
- Be your own hero.
- Overcome adversity.
- Triumph over challenges.
- Dare to be brave.
- Rise above the rest.
- Achieve greatness.
- Unleash your inner strength.
- Believe in yourself.
- Conquer your fears.
- Transform yourself.
Mastering the Hero Archetype on Social Media
It’s crucial that you stay true to your archetype while communicating with your audience on social media. Incongruence with your archetype will not only confuse your potential customers but can cause them to either ignore or even rebel against your brand. Stay true to who you are!
Here are some examples of how you can generate content on your social media channels while living out your very powerful Hero archetype:
- Use inspiring quotes or stories of people who have overcome challenges to inspire and empower followers.
- Share images or videos of athletes or other successful individuals who embody the Hero archetype.
- Host contests or challenges that encourage followers to pursue their goals and share their accomplishments.
- Use hashtags such as #BeYourOwnHero or #TriumphOverAdversity to connect with followers who align with the Hero archetype.
- Share behind-the-scenes stories or insights that show the dedication and hard work required to achieve success.
- Use social media to promote events or initiatives that align with the brand's values of strength, courage, and personal growth.
- Collaborate with other brands or individuals who embody the Hero archetype to create inspiring and empowering content.
- Use social media to highlight the brand's commitment to social or environmental causes that align with the Hero archetype.
- Share testimonials or success stories from customers who have achieved personal transformation through the brand's products or services.
- Use social media to show the brand's dedication to excellence and commitment to overcoming challenges.
Take Action Now!
1.
Brand Reflection
After reading your Archetype Action Plan, self-evaluate how closely aligned your business currently is to your brand identity. What steps you could easily take now to improve this even more?
2.
Mindset Reset
Now that you’re more aware of your business’s brand archetype and have some ideas in place for improved alignment, watch the “Small Business Mindset Reset” training video get ideas of exactly how you can implement these into your business.
3.
Consultation Call
Hiring team members with the most talent and highest work-ethic is the key to smooth business operations and long-term success. At MasterBrand Studio, we would appreciate the opportunity to speak on the phone for 20 minutes about your business’s needs and how we may be able to help with our “done-for-you” solutions. Click below to schedule a phone call.
The Hero Archetype is YOUR Superpower!
Your brand archetype will be a powerful tool when you fully embrace it. As a Hero brand, you have the opportunity to inspire and empower your customers to achieve personal transformation and triumph over adversity. Your customers see you as strong, courageous, and inspiring, and they trust you to provide them with the tools they need to achieve their goals.
By using bold and powerful visuals, inspiring messaging, and high-achievers as the face of your brand, you can connect with customers who align with the Hero archetype and inspire them to take action. Your customers will be drawn to your brand’s values of strength, determination, and personal growth, and you will find that when you communicate in a way that emphasizes these values, you will build a loyal following of customers who believe in your brand and its mission.
Embrace your Hero archetype and use it to inspire and empower your customers to achieve greatness!
We help small businesses get more customers. Attract & engage loyal patrons with a done-for-you strategic online presence.
MasterBrand Studio will craft a customized brand and online presence for your company! Schedule a free consultation now.
We help small businesses get more customers. Attract & engage loyal patrons with a done-for-you strategic online presence.
MasterBrand Studio will craft a customized brand and online presence for your company! Schedule a free consultation now.
We help small businesses get more customers. Attract & engage loyal patrons with a done-for-you strategic online presence.
MasterBrand Studio will craft a customized brand and online presence for your company! Schedule a free consultation now.
Explore All Brand Archetypes
Explore All Brand Archetypes
