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Archetype Action Plan
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The Everyman
(Also known as “Guy Next Door” or “Girl Next Door”)
Also known as
“Guy Next Door” or “Girl Next Door“
Your brand is rooted in connecting with others through authenticity, trust, & belonging. Your brand says: “I understand you because I am just like you, and this is why you can trust me.”
Your brand is rooted in connecting with others through authenticity, trust, & belonging. Your brand says: “I understand you because I am just like you, and this is why you can trust me.”
The Everyman archetype embodies relatability, inclusivity, and approachability, creating a sense of belonging and connection.
These brands focus on everyday activities, shared experiences, and common values to build an authentic and welcoming community.
They avoid elitism and exclusivity, opting for down-to-earth messaging and visuals.
The Everyman archetype thrives in industries such as home and family life, comfort foods, and daily apparel. Brands that align with this archetype are known for their supportive, honest, and dependable nature, making customers feel valued and understood.
Popular Everyman Archetype Brands
The Everyman Archetype in Ten Words
Relatable
Genuine
Approachable
Friendly
Supportive
Honest
Unpretentious
Dependable
Empathetic
Comfortable
Digging Deeper Into the Everyman Archetype
Customers perceive Everyman brands as trustworthy, genuine, and understanding of their everyday needs. They appreciate the brand’s commitment to honesty and its focus on shared values. Customers feel a strong sense of belonging when engaging with an Everyman brand, knowing they will be treated with fairness and respect. The brand’s down-to-earth nature and emphasis on connection make it an attractive choice for those seeking relatable, no-nonsense products and services.
Customers perceive Everyman brands as trustworthy, genuine, and understanding of their everyday needs. They appreciate the brand’s commitment to honesty and its focus on shared values. Customers feel a strong sense of belonging when engaging with an Everyman brand, knowing they will be treated with fairness and respect. The brand’s down-to-earth nature and emphasis on connection make it an attractive choice for those seeking relatable, no-nonsense products and services.
To visually embody the Everyman archetype, focus on simplicity, relatability, and approachable design elements. Use colors such as blue (strength, trust, balance), deep red (passion, energy), and brown/tan (rugged, dependable, comfort). Choose clean and easily readable fonts like Arial, Helvetica, and Open Sans. Occasionally script fonts may be used if they have a nostalgic implication. Opt for imagery that depicts everyday life, shared experiences, and relatable situations. Ensure your overall visual aesthetic fosters a welcoming and inclusive atmosphere.
For an Everyman logo, use straightforward shapes and easily recognizable symbols that convey dependability and familiarity. Opt for fonts that are clean and readable, like Arial or Helvetica, to maintain accessibility. Use colors that evoke trust and comfort, such as blue, red, and brown/tan. In terms of visual psychology, focus on creating a sense of connection and inclusivity, ensuring the logo resonates with a wide audience.
The Everyman archetype should communicate with customers in a friendly, down-to-earth, and empathetic manner. Be genuine, open-minded, and focused on shared values. For example, use phrases like “We’re all in this together” or “Simple solutions for everyday life.” Share stories that emphasize relatability and showcase real-life situations. Demonstrate your commitment to inclusivity, transparency, and fairness in all aspects of communication.
What Does the Everyman Archetype Say?
When communicating with others, the Everyman archetype must maintain genuineness and relatability. Drawing others in through belonging is a trademark of this brand archetype so there should never be a hint of exclusivity or pretentiousness. Be down-to-earth, practical, and values-driven. Tell stories that others relate to easily, and always, always be friendly.
Here are some phrases that you might hear Everyman brands use:
- Everyday solutions.
- Live the simple life.
- We're in this together.
- Real people, real experiences.
- United by values.
- Your trusted companion.
- Comfort and reliability.
- For all walks of life.
- Accessible quality.
- Everyone is welcome.
Mastering the Everyman Archetype
on Social Media
It’s crucial that you stay true to your archetype while communicating with your audience on social media. Incongruence with your archetype will not only confuse your potential customers but can cause them to either ignore or even rebel against your brand. Stay true to who you are!
Here are some examples of how you can generate content on your social media channels while living out your very magnetic Everyman archetype:
- Share customer stories that highlight relatability and real-life experiences.
- Post helpful tips for everyday living and common challenges.
- Showcase behind-the-scenes moments that humanize your brand and staff.
- Share user-generated content to foster a sense of community and connection.
- Engage with followers by asking questions and encouraging conversation.
- Create content that highlights inclusivity and diversity.
- Promote partnerships with local organizations or community events.
- Share educational content that aligns with your brand's values and mission.
- Utilize interactive features like polls and quizzes to engage your audience.
- Celebrate milestones and achievements with your followers, creating a sense of togetherness.
Take Action Now!
1.
Brand Reflection
After reading your Archetype Action Plan, self-evaluate how closely aligned your business currently is to your brand identity. What steps you could easily take now to improve this even more?
2.
Mindset Reset
Now that you’re more aware of your business’s brand archetype and have some ideas in place for improved alignment, watch the “Small Business Mindset Reset” training video get ideas of exactly how you can implement these into your business.
3.
Consultation Call
Hiring team members with the most talent and highest work-ethic is the key to smooth business operations and long-term success. At MasterBrand Studio, we would appreciate the opportunity to speak on the phone for 20 minutes about your business’s needs and how we may be able to help with our “done-for-you” solutions. Click below to schedule a phone call.
The Everyman Archetype is YOUR Superpower!
Your brand archetype, the Everyman, will be a powerful tool when you fully embrace it!
By focusing on relatability, inclusivity, and a down-to-earth approach, you will foster a strong sense of belonging among your customers. Your brand’s genuine commitment to understanding and addressing everyday needs will resonate with your audience, earning their trust and loyalty.
As you develop your visual identity, messaging, and communication style, remember to stay true to the core values of the Everyman archetype.
Your customers will appreciate your authenticity, and you will find that when you align your brand with this archetype, your connection with your audience will grow even stronger!
We help small businesses get more customers. Attract & engage loyal patrons with a done-for-you strategic online presence.
MasterBrand Studio will craft a customized brand and online presence for your company! Schedule a free consultation now.
We help small businesses get more customers. Attract & engage loyal patrons with a done-for-you strategic online presence.
MasterBrand Studio will craft a customized brand and online presence for your company! Schedule a free consultation now.
We help small businesses get more customers. Attract & engage loyal patrons with a done-for-you strategic online presence.
MasterBrand Studio will craft a customized brand and online presence for your company! Schedule a free consultation now.
Explore All Brand Archetypes
Explore All Brand Archetypes
