CONGRATULATIONS, YOU HAVE UNLOCKED YOUR
Archetype Action Plan
TO TAKE THE COMPLETE ASSESSMENT PLEASE CLICK HERE
The Creator
Inspire creativity, originality, and self-expression with a unique & artistic touch.
Inspire creativity, originality, and self-expression with a unique & artistic touch.
This is a gift! The Creator archetype is focused on imagination, self-expression, and innovation.
Brands that embody this archetype appeal to customers who value aesthetics, originality, and the lovely and sometimes messy creative process. The Creator’s core desire is to unlock the imagination and inspire creativity. It’s all about the journey and creative process with the Creator brand archetype!
Brands with this archetype should intensely and deliberately celebrate the creative process and encourage freedom and self-expression. The Creator’s visual design should reflect good taste and a unique point of view. Creator brands need to be very interesting… customers should pause and look deeply at whatever it is you create to engage with them. Your customers are bubbling over with some degree of creative energy and you need to “tickle” that by what you put in front of them.
Industries that align well with this archetype include arts & design, technology, and marketing. Brands such as Adobe, LEGO, and Pinterest embody the Creator archetype. The Creator is a visionary & inventive archetype endowed with limitless artistic-flair. But it is not careless… the Creator brands must also depict dedicated to their craft, hard work, and achievement, with a developed sense of aesthetic. Creator brands are incredibly respectful of their own gifts and the gifts of their customers & clients.
Brands that align with the Creator archetype should constantly experiment with new solutions, products, and designs to deliver extraordinary experiences. Messaging themes for the Creator archetype should focus on inspiration, artistic expression, and the pursuit of originality. Images associated with the Creator archetype should depict characters or scenes that embody imagination, creativity, and artistic vision.
Popular Creator Archetype Brands
The Creator Archetype in Ten Words
Inventive
Visionary
Originality
Artistic
Imaginative
Resourceful
Dreamer
Self-Expression
Perfectionistic
Experimental
Digging Deeper Into the Creator Archetype
Blank
Customers who resonate with the Creator archetype are attracted to originality, aesthetics, & creativity. They appreciate a brand that values the creative process and encourages self-expression. They are drawn to brands that challenge traditional ways of thinking and offer new and innovative solutions. Customers who align with the Creator archetype are looking for a brand that inspires them to unleash their own creativity and artistic vision. They want to feel like they are part of a community of like-minded individuals who share a passion for imagination and self-expression. A brand that embodies the Creator archetype inspires customers to pursue their own original ideas and create their own masterpieces.
To embody the Creator archetype visually a brand should use colors that evoke creativity, unconventional insight, and skilled craftsmanship. Orange represents creativity and enthusiasm, red represents passion and energy, and black or dark gray represents elegance and sophistication. Rainbow colors or primary colors (red, yellow, blue) may also be used together for some Creator brands. Font choices should be elegant, sophisticated, and unique. Examples include Gotham, Futura, and Museo Sans. The visual design should reflect good taste and a unique point of view, with attention to detail and artistic integrity. The brand should use images that depict imagination, creativity, and artistic vision, evoking thought-provoking and inspiring ideas.
The Creator archetype should be reflected in the brand’s logo by using a unique and elegant design that evokes the creative process. The logo should reflect the brand’s dedication to originality and aesthetics. Font choices should be deliberate and unique. A bold color such as orange or red could be used to represent creativity and passion, while black or dark gray could be used to represent elegance and sophistication. The logo should be simple and memorable, with attention to detail and artistic integrity. Symmetry in the logo is beneficial also.
The Creator archetype should be reflected in the brand’s communication style by inspiring and encouraging customers to embrace their own creativity and artistic vision. Customers need to be empowered to take artistic risks and apply their skills and creativity to create something new and original. The brand should use encouraging messaging that celebrates the creative process and promotes self-expression. Concrete examples and stories that inspire customers to pursue their own original ideas and create their own masterpieces should be used. The brand should communicate with an authoritative, empowering, and mentoring tone, reflecting the brand’s dedication to encouraging the customer in originality and aesthetics.
What Does the Creator Archetype Say?
Alright, let’s bring your Creator archetype to life with great communication to your customers!
You company’s communication needs to spark that ‘aha!’ moment in your customers, igniting their innovative ideas & artistic instincts. You must be encouraging to them… It’s all about getting them to say, “Hey, I can create, too!” and embolden them to step outside what’s comfortable, to march boldly into their own imaginative wonderland & build something that’s truly a reflection of them.
Think of your brand’s voice as a rally cry for the brave ones— cheering on the unpredictable twists and turns of the creative process, throwing a party for every act of self-expression. Let your brand’s message be that magic potion that gets your customers to see their own creative might, their knack to dream up new worlds.
Let your brand do the talking in a way that’s persuasive, invigorating, & supportive… like a steady lighthouse in their creative storm, showing your rock-solid dedication to helping them explore their creativity, spark their originality, and uplift their sense of beauty.
Here’s some phrases you might hear a “Creator” brand say:
- Unleash your imagination.
- Be different.
- Create your own masterpiece.
- Think outside of the box.
- The world is your canvas.
- Let's create together.
- Your ideas can change the world.
- Embrace the process.
- Everyone can create.
- Make your mark on the world.
Mastering the Creator Archetype on Social Media
It’s crucial that you stay true to your archetype while communicating with your audience on social media. Incongruence with your archetype will not only confuse your potential customers but can cause them to either ignore or even rebel against your brand. Stay true to who you are!
Here are some examples of how you can generate content on your social media channels while living out your very empowering Creator archetype:
- Share behind-the-scenes glimpses of the brand's creative process.
- Showcase user-generated content that highlights self-expression and creativity.
- Post inspirational quotes from famous artists, designers, and other creative figures.
- Host online contests that encourage followers to showcase their own original ideas and creations.
- Create and share visually stunning graphics that highlight the brand's commitment to aesthetics and design.
- Highlight the brand's involvement in creative communities, events, and initiatives.
- Use interactive features, such as polls and quizzes, to engage followers in the creative process.
- Share tips and tricks for unlocking creativity and promoting self-expression.
- Use video content to showcase the brand's dedication to innovation and originality.
- Encourage followers to share their own artwork, designs, or other creative projects that align with the brand's values.
Take Action Now!
1.
Brand Reflection
After reading your Archetype Action Plan, self-evaluate how closely aligned your business currently is to your brand identity. What steps you could easily take now to improve this even more?
2.
Mindset Reset
Now that you’re more aware of your business’s brand archetype and have some ideas in place for improved alignment, watch the “Small Business Mindset Reset” training video get ideas of exactly how you can implement these into your business.
3.
Consultation Call
Hiring team members with the most talent and highest work-ethic is the key to smooth business operations and long-term success. At MasterBrand Studio, we would appreciate the opportunity to speak on the phone for 20 minutes about your business’s needs and how we may be able to help with our “done-for-you” solutions. Click below to schedule a phone call.
Living Out the Creator Archetype in your Business is YOUR Brilliant Contribution to the World!
Your Creator brand archetype will be a revolutionary tool when you fully embrace it!
As a Creator archetype, EVERYTHING about your brand’s perception should focus on imagination, self-expression, and innovation. Your customers will be drawn to your brand because they value aesthetics, originality, and the creative process.
By emphasizing innovation and self-expression you can connect with your audience and unlock their imagination, which will in turn make them love and value your business all the more.
Your visual design should reflect good taste and a unique point of view, and you should experiment with new solutions, products, and designs to deliver extraordinary experiences. By celebrating the creative process and encouraging self-expression, you will inspire your customers to pursue their own original ideas and create their own masterpieces.
Remember to communicate with an authoritative tone, reflecting your brand’s dedication to originality and aesthetics, and use concrete examples and stories that inspire your customers to unleash their own creativity and artistic vision.
Embrace your Creator brand archetype and watch your business grow!
We help small businesses get more customers. Attract & engage loyal patrons with a done-for-you strategic online presence.
MasterBrand Studio will craft a customized brand and online presence for your company! Schedule a free consultation now.
We help small businesses get more customers. Attract & engage loyal patrons with a done-for-you strategic online presence.
MasterBrand Studio will craft a customized brand and online presence for your company! Schedule a free consultation now.
We help small businesses get more customers. Attract & engage loyal patrons with a done-for-you strategic online presence.
MasterBrand Studio will craft a customized brand and online presence for your company! Schedule a free consultation now.
Explore All Brand Archetypes
Explore All Brand Archetypes
